high-level
and
heart-based
marketing and
communications
solutions

I’M KNOWN AS A DOER

from high-level strategy to day-to-day details

What puts a smile on my face? Crafting creative and customized marketing messaging, streamlining communications, optimizing internal processes and procedures, and strategizing content delivery. 

But I’m equally happy when I can get in the weeds designing, writing, and creating—from building and sending weekly newsletters to writing profiles to proofreading alumni magazine copy, and everything in between! 

In short, I like things to work efficiently and look sharp.

From custom monthly retainers to one-time projects, my goal is to make partnerships smooth and stress-free.

reduce friction
Experience the difference that high-level and heart-based marketing and communications solutions can make.
find Marcom flow
Here’s a peek at exactly how I can help.
Marketing Content Strategy

I’ll help you tell your school’s story in a way that’s compelling and unified across platforms.

Web copywriting
Newsletters
Message development
Professional photography and videography direction
Web media curation
Sandy Spring Friends School’s Tuition & Value page
Kent Place School’s Websites
Marketing and Communications Audits & Coaching

I’ll review your operations and practices and advise on how to optimize them.

Review and analysis
Coaching on team dynamics and development
Consulting on key areas for improvement
Table of Contents page for Chatham Day School Marketing and Communications Preliminary Audit
Chatham Day School MarCom Audit
Writing

I’ll take on the time-intensive work of interviewing community members and crafting compelling articles so you don’t have to.

Blogs
Newsletters
Magazine features
Email campaigns
Social posts
Sandy Spring Friends School blog article
Sandy Spring Friends School blog article
Sandy Spring Friends School blog article
Editing and Proofreading

I love red pens . . . enough said?

Magazines
Newsletters
Web content
Communications from senior leadership
Peck News Fall-Winter 2024 Magazine layout
Peck News magazine
Kent Place School’s four websites
Design support

From big-picture redesigns to meticulous, back-end support and lovely Canva designs, I make things look sharp.

Newsletter Design/Redesign
Project management for website redesign
Project management for magazine redesign
Basic graphic design
Glasofer Educational Consulting promotional postcard Glasofer Educational Consulting promotional postcard
Glasofer Educational Consulting promotional postcard
USA Sport Group Newsletter

We hired Seabury Consulting to help us get our brand-new company newsletter off the ground. Dale was amazing to work with from start to finish—she proactively set up meetings, delivered extensive, detailed feedback, provided her expert opinion along with clear direction, and promptly followed up. Throughout the process, Dale’s encouragement was instrumental. Because of our partnership with Dale, we met our publication deadlines, and the newsletter’s polish and professionalism were a complete success! We look forward to partnering with her again in the future.

—Andrew Egginton, CFO, USA Sport Group

When we first started working with Dale, our expectations were high. Yet, she surpassed them at every turn. . . We were so impressed, we decided to keep her on retainer—because when you strike gold, you simply don’t walk away! Dale is a powerhouse of talent, skills, innovation, and creativity. It’s a rare and delightful occurrence when a consultant becomes so ingrained in the team’s fabric that they earn an honorary title among us, but that’s precisely what has happened.

Dale’s inventive thinking and adept problem-solving transformed our website, dramatically elevating its aesthetics and usability. Her remarkable talent for writing and interviewing has been a game-changer in unveiling the core narratives of our community. Her rare gift lies in her chameleon-like skill to immerse herself in the unique fabric of our quirky community, easing people into sharing their authentic selves. The feedback I’ve received speaks volumes about her impact: individuals from every corner of our community have made a point to tell me how extraordinary their experience with Dale was, underlining the deep impression she leaves behind.

—Julian Méndez, Director of Communications and Marketing, Fort Vancouver Regional Library District; former Director of Marketing and Communications, Sandy Springs Friends School

Dale and I have been long-time colleagues at neighboring schools and I was thrilled when I heard she had started her own consulting firm. As I was about to launch four (yes, four!) websites, I was in need of someone to identify missing content, check links, copyedit, make minor updates as needed, and recommend areas that may be opportunities for more meaningful edits. With Dale’s background, knowledge of Finalsite, strategic vision, meticulous project management, and calm demeanor, I hired her to take on this final project. This enabled me to focus on finishing the sites and planning for the launches. Dale’s help was invaluable, particularly since I have a very small MarCom team! I’m grateful for her partnership.

—Rachel Naggar, Director of Communications, Kent Place School

Excellent strategic communications executives are difficult to find, particularly in the education space, and Dale has it all. She is an excellent listener; a reflective, strategic, big-picture thinker; a collaborative planner who effectively balances aspiration with achievability; and a superb writer. 

In the twelve years that Dale worked at Pingry while I was the Head of School, I had the opportunity to see her excel in many functions and many environments. She was outstanding at managing projects to successful, timely, on-budget completion; when the occasional crisis arose, she dealt with it in a calm, mission- and values-centered way; and she always paid attention both to people and to detail. Dale sets high expectations for herself and her work, and she always exceeds those expectations.

Dale understands schools inside and out and can develop messaging and content that are extremely effective. Whatever you believe your needs are, she will first help you to clarify them, then she will guide your team to an effective and impactful solution.

—Nathaniel Conard, Co-Managing Partner, Educators’ Collaborative, LLC

I had the privilege of working with Dale on the creation and execution of a successful communications strategy for Institutional Advancement. Dale is exceptionally skilled at leading teams and conversations, establishing strong internal and external relationships, and navigating challenging situations. I always felt that my feedback, and that of my team, was valued as we worked in partnership to produce and redesign Pingry’s alumni magazine. I also benefited from the organizational systems Dale implemented to manage the magnitude of events that take place at a leading K-12 independent school. I hope to have the opportunity to work with her again in the future!

—Elizabeth Breidinger, Director of Advancement, Moses Brown School

Your MarCom flow awaits.

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